Never lose another client to a missed call.
Two things, working together. An AI phone assistant that answers when you can’t and texts the lead straight to you, within seconds — so you call them back, not a competitor. Plus a website that brings in the Google enquiries you’re not getting today.
62%of calls to small businesses go unanswered — most of those callers just ring the next adviser.Sourced below
- Live in minutes
- Leads texted to you
- Built for solo advisers
The clients you never knew you lost
When it’s just you, the phone doesn’t stop for appointments. And callers don’t wait. Most don’t leave a message — they move straight on to the next adviser who picks up.
62%
62%
Step 1 of 3of calls to small businesses go unanswered.
411 Locals, 2024 (85 businesses, 58 industries)
85%
85%
Step 2 of 3of callers who reach voicemail never call back.
PATLive / Dialzara
62%
62%
Step 3 of 3of callers whose call goes unanswered contact a competitor instead.
PATLive / Dialzara
~80% of callers who reach voicemail hang up without leaving a message. Put those figures together and a single missed call isn’t a lost message — it’s a genuine enquiry handed to a competitor, on repeat, every week.
Sources: 411 Locals, 2024 (85 businesses, 58 industries); PATLive / Dialzara; Industry voicemail research (PATLive / Dialzara).
What is voicemail actually costing you?
Two honest numbers. We do the rest with industry rates you can check — and we keep every assumption on screen, so the total is just the sums you could do yourself.
Drag the two sliders to see your numberTwo honest inputs — the rest is industry rates you can check.
A single fully-advised UK client is typically worth £2,000+ — procuration fee ~0.35–0.5% of the loan (≈ £700–£1,250), an average client fee of ~£640, plus protection commission.
What we assume, on the table
- Only 25% counted as new enquiries
- 62% switch to a competitor
- Published industry rates, not ours
Slipping to voicemail each year
£36,000 lost to voicemail each year, around 24 clients.
Around 24 genuine clients a year, walking to whoever picks up second.
Even optimistically — assuming you win back everyone you can — the industry 62% competitor-switch rate still costs you this.
Stop the leakDeliberately conservative model. Only 25% of missed calls are counted as genuine new enquiries — most calls to a solo adviser are existing clients, lenders and admin — and the 62% competitor-switch rate is the published industry figure, not our own. Sources: 411 Locals, 2024 · PATLive / Dialzara.
A receptionist who never misses your phone
It answers the calls you can’t, sounds warm and natural, takes the enquiry properly, and texts it straight to you. You stay the adviser — you just stop losing the callers who used to hit voicemail.
It picks up when you can’t — with a client, on a site visit or driving, or evenings and weekends.
Watch a lead land
The call you couldn’t take, in your pocket
A call comes in
8:42pm — you're mid-appointment, phone face-down.
Your assistant answers
Warm and natural. It introduces your practice and takes the enquiry.
The lead lands with you
Texted to your phone within seconds — ready to call back.
Sarah & Tom · 07XXX XXXXXX — first-time buyers, hoping to buy in spring. Called your line at 8:42pm.
What actually happens on the call
The assistant answers in a warm, natural voice and introduces your practice. It asks the right questions — name, number, what they're after, timing — like a good receptionist would. It captures the enquiry so nothing is lost, even at 9pm on a Sunday. You get an instant SMS with the caller's details and a short summary. The lead is texted straight to you within seconds, ready to call back — so you're the one who wins them, not a competitor.
The Google traffic you don’t have — turned into enquiries
Most solo advisers either have no site or a thin brochure nobody finds. We build the credible, fast, conversion-focused pages Google actually ranks — and every enquiry is texted straight to you, ready to call back.
75%
of people judge a company's credibility on its website. A thin or missing site quietly costs you enquiries before anyone calls.
Stanford Web Credibility research
50%
of consumers won't even consider a business without a website — and businesses with one generate around twice the revenue of those without.
Small-business web presence research
Sources: Stanford Web Credibility research; Small-business web presence research.
Pages built for you, ready to rank
A full, dedicated page for every kind of client you want — the same pages that bring in search traffic and turn it into booked callbacks.
- First-time buyer
- Remortgage
- Moving home
- Buy-to-let
- Self-employed & complex
- NHS workers
What you get — and what it wins you
Three parts, working as one. Nothing to wire together yourself — the phone, the website and the CRM already talk to each other.
What you get
An AI phone assistant
Answers when you can't, sounds human, captures every enquiry and texts you the lead in seconds. You stop losing clients to voicemail.
A website that brings enquiries
A fast, credible, conversion-built adviser site — the kind Google actually ranks — that turns visitors into booked callbacks instead of a dead brochure.
A simple CRM behind it
Every call and web enquiry lands in one tidy place, so you can follow up fast without juggling a notebook, your inbox and three apps.
What you gain because of it
Set-up is done for you — website live in minutes, AI phone number ready. From then on every call you can’t take is answered and the lead is texted straight to you within seconds, so Google traffic becomes enquiries, missed calls become callbacks, and you stop handing ready clients to whoever picks up second.
We set you up
Your adviser website goes live in minutes and your AI phone number is ready — you give us the essentials, we handle the build.
Your phone is always answered
Calls you can't take are picked up by the assistant — the lead is texted straight to you within seconds, ready to call back.
You win more of the work you already earn
Google traffic becomes enquiries, missed calls become callbacks, and you stop handing ready clients to whoever picks up second.
The questions advisers actually ask
Is it really me answering the phone?
No — the AI assistant answers the calls you can't get to, then texts the lead straight to you within seconds. You're still the adviser and you make every callback. It's there to catch the calls that would otherwise hit voicemail, not to replace you.
Will my clients notice it's an AI?
It sounds warm and natural, introduces your practice, and does exactly what a good receptionist would — take a name, a number and what the caller needs. Most callers simply feel they got through to a helpful person instead of a voicemail, which is the whole point.
What about FCA rules and compliance?
The assistant only captures enquiry details — it does not give mortgage advice, quote products or discuss suitability. All regulated advice stays entirely with you. It behaves like a message-taking receptionist, so it sits comfortably alongside your existing compliance arrangements.
Do I own my data?
Yes. Your leads, your clients and your enquiries are yours. Everything captured by the phone assistant and the website is texted straight to you and kept for you to manage and export. We don't sell it or share it with other advisers.
How quickly can I be up and running?
Fast. The website can be live in minutes once we have your essentials, and your AI phone number is set up alongside it. There's no long project — you can be catching missed calls and taking web enquiries the same week.
What does it cost me if I do nothing?
That's what the calculator above is for. With most calls to small businesses going unanswered — and the majority of those callers heading straight to a competitor rather than leaving a message — most self-employed advisers are quietly losing several thousand pounds of genuine enquiries every year to voicemail.
Stop handing ready clients to whoever picks up second
Get the AI phone assistant, the conversion website and the CRM as one system — so every call is answered and every visitor has a way in.
Prefer email? contact@moretgage.uk
- Live in minutes
- Your leads texted to you, your data
- Built for solo advisers